Pica Express® is a family business established over fifteen years ago to grow together. Their skills and abilities to create, produce, market, distribute, and export delicious edible gourmet snacks without sacrificing good taste and quality solidified this union.

They were all set to give their brand a fresh new vibe and amp up their game in the tough competition for shelf space. Starting with their star products, Yanikeke® and Palitos®, we jumped on the opportunity to breathe new life into their food packaging design.

We wanted to ensure both stood out on the shelves and captured the essence of what Pica Express® is all about: vibrant, exciting, and irresistible. By injecting some tropical touches and playful elements into the packaging, we aimed to attract more eyes and get people excited about picking it up.

Based on the success of their predecessors (Yanikeke® and Palitos®), we saw an opportunity for two more product lines.

It was created to be a different level of sophistication for Pica Express®. There, we collaborated to develop Tikkas® and Pittas®. These lines included more premium ingredients, sleeker packaging, and a sensation that expressed, ‘Treat yourself.’

Interacting where tradition meets trendy, every product tells a story of quality and craftsmanship.

For the website design of Pica Express®, we’ve crafted a digital space that embodies all the unique traits we’ve highlighted in their packaging. Fun, friendly, and mirrors the premium feel of the products.

The website features a clean layout with high-quality images that showcase the rich textures and vibrant colors of Pica Express® and all its offerings. We’ve made navigation intuitive so customers can easily explore and appreciate the products.

“The food packaging design has gained us a lot of shelf space and helped us increase sales tremendously. We are pleased with the results and highly recommend partnering with SIGO NY™.”