Kismera
Brand Identity System
Brand Strategy
Packaging Design
OVERVIEW
Kismera® produces high-end hair-care products that are widely used in the salon industry. Their mission is to solve each person’s hair-care concerns by providing complete curative, hydrating, and restructuring lines. Beauty product label design are embedded with this mission in mind to help provide everyone with a wide variety of shampoos, conditioners, treatments, lotions, colorants, and more.
Our journey started with their goal to reel in new customers and tidy up their existing product lines under one cohesive branding umbrella. Taking on this challenge, we developed new brand and design frameworks, categorizing each product with visual tags to make them easily recognizable.
IDENTITY
With the intent of not just making the product look pretty, it was a full-on brand and packaging redesign aimed at making Kismera® more luxurious and refined. By simplifying the packaging and enhancing visual appeal, we’ve created a more engaging experience for shoppers.
Whether longtime fans or new to the brand, customers can now easily navigate the product range, spotting what they need at a glance. This approach boosts customer satisfaction, helps keep them coming back, and drives sales.
PACKAGING
We polished every detail in the packaging design, ensuring everything from the labels to the boxes looked sharp. Our goal is to hit pixel perfection, creating designs that look great and work smoothly, no matter the shape or size of the package.
Feedback
— Susana De la Cruz, CMO
“The feedback we’ve received has been overwhelmingly positive, with
many people commenting on how the designs have given our products a modern, sophisticated look. It’s as if you took our ideas and
brought them to life.”